Rendy Eko Prastiyo

Senior Software Engineer at Bridzia

I build e-commerce and backend systems for retailers and brands — Magento, Shopify, Laravel & Symfony — with 14 years across 15 roles.

Rendy Eko Prastiyo

Senior Software Engineer

Kota Batu, East Java, Indonesia

About

Fullstack developer with over a decade of experience building e-commerce and backend systems. I started out in 2012 writing PHP for a Toyota dealership, and have since delivered Magento and Shopify platforms for enterprise retailers, Symfony and Laravel applications, and Drupal sites for agencies in Australia and Europe.

Along the way I built a port and terminal management system, a Symfony CRM serving multi-site membership content, and an API-based campaign platform for brands under Levi Strauss & Co., and I founded HaloMaticBali.com, a WordPress and Laravel booking site for a Bali tour operator.

Based in Kota Batu, East Java, Indonesia, I currently work as a Senior Software Engineer at Bridzia, building ecommerce and backend systems while collaborating with international teams. I am also involved in projects that depend on AI, integrating intelligent features and AI-powered workflows into the products I build.

Current Role
Senior Software Engineer
Company
Bridzia
Location
Kota Batu, East Java, Indonesia
Top Skills
Magento, Shopify, Laravel, Symfony, PHP
Languages
Indonesian, English

Professional Experience

Senior Software Engineer

Bridzia Malaysia

Federal Territory of Kuala Lumpur, Malaysia

Jul 2024 – Present
  • Developed Magento 2 storefronts for regional retail brands — Coach (SG/MY/TW), Kate Spade (SG/MY), Guardian (SG/MY), Royal Selangor (MY), and Designer Bridal Room (MY/HK) — within a 5–10 engineer team.
  • Developed WOW! Loyalty, a multi-tenant loyalty platform on Laravel/React serving MR DIY and Running Lab, with a points ledger, gamification, vouchers, and Shopify integration.
  • Developed PAPIS, an AI pricing-intelligence POC (FastAPI + Gemini + Google Search) that benchmarks SKUs against 24 Turkish retailers, scores product matches, and exports pricing workbooks.
  • Developed MR D.I.Y.'s multi-country PR consistency platform (Flask + Claude), including AI brand-tone review, approval workflows, content generation, and market-specific translation.

Magento 2 · Laravel · React 19 · Inertia · FastAPI · Flask · MySQL · SQLite · Redis · Gemini · Claude · Shopify

Software Engineer → Team Lead, SwiftOMS

ICUBE by SIRCLO

Yogyakarta Area, Yogyakarta, Indonesia

Oct 2018 – Jun 2024
  • Progressed from Software Engineer to Team Lead of SwiftOMS, a distributed order management system that processes hundreds of thousands of orders daily for high-traffic enterprise retailers using event-driven services on Google Cloud Pub/Sub.
  • Led development of omnichannel fulfillment capabilities — unified inventory across warehouses, stores, and drop-ship, rule-based order orchestration, multi-seller support, and BOPIS / ship-from-store / in-store returns.
  • Delivered Magento 2 and Shopify solutions for clients including Eiger Adventure, PSSL, BookShark, Sonlight, Mr. S Leather, Affordable Vet, and The Vault Pro Scooters.

Magento 2 · Shopify · Laravel · Next.js · GCP (Cloud Pub/Sub)

Fullstack Developer

Trip Guru

Denpasar Area, Bali, Indonesia

May 2018 – Sep 2018
  • Built TripGuru's travel booking platform with a React frontend and Laravel backend, covering tour discovery, availability, and booking flows for a marketplace of eco-friendly guided tours.
  • Delivered the project through to launch, then exited after completion to focus full-time on HaloMatic Bali.

React · Laravel

Founder, CTO

HaloMaticBali.com

Bali Province, Indonesia

Nov 2017 – Nov 2018
  • Built HaloMatic Bali, a web-based vehicle rental booking platform, end-to-end as the sole engineer — covering booking flow, vehicle availability, and admin operations.
  • Partnered with a vehicle-owning co-founder and a non-technical operations team, owning the entire technology side of the business.
  • Handled an average of ~5 bookings per day, rising to ~15 on weekends and peak season.

WordPress · Laravel

Magento Developer

Webtek Indo

Denpasar Area, Bali, Indonesia

Oct 2016 – Apr 2018
  • Developed the MLM Parts Online Store, a Magento-based e-commerce store for aftermarket parts (Nov 2016 – Nov 2018).

Magento · PHP

Web Developer

Resident LLC

Greater Seattle Area

Aug 2016 – May 2018
  • Developed the website for Denizen Jeans, the dENiZEN brand under Levi Strauss & Co., in collaboration with another developer (Aug – Sep 2016).
  • Built Longstack Campaign Management, an API-based campaign management system that managed campaigns for denizen.com and greatjeansgreathaircuts.com, designed to extend to additional brand sites (Aug – Sep 2016).

PHP · Laravel

Backend PHP Developer

Qasico

Jakarta, Indonesia

Mar 2016 – Sep 2016

PHP · MySQL

Backend PHP Developer

Wishbone DC

Malang Area, East Java, Indonesia

Dec 2015 – Mar 2016
  • Developed backend PHP features for the company’s client web applications.

PHP · MySQL

PHP Developer

Salsa Digital

Collingwood, Victoria, Australia

Jul 2015 – Nov 2015
  • Developed Drupal and Laravel applications for the agency’s client projects.

Drupal · Laravel · PHP

Senior PHP Developer

Webkos Internet

Kuta, Bali, Indonesia

Jul 2015 – Nov 2015
  • Developed and maintained PHP-based web applications in a senior developer role.

PHP

CRM (Backend) PHP Developer

Joomla Hispano

Madrid, Spain

May 2015 – Oct 2015
  • Built the backend CRM behind rebuge.com, delivering relevant content to members of imnohub.com and grinon.net.
  • Worked with Symfony 2, Doctrine ORM 2, Node.js, Bootstrap, and Amazon AWS, with Google Analytics for reporting.

PHP · Symfony 2 · Doctrine ORM 2 · Node.js · AWS

Web Programmer

PT. Shoop Indonesia Digital

Bogor, West Java, Indonesia

Mar 2015 – Jul 2015

PHP

IT Development Staff

Fast Print, Inc.

Surabaya Area, East Java, Indonesia

Nov 2014 – Mar 2015

Web Programmer

PT Woodworth Wooden Industries Indonesia

Ngoro Industri Persada, Mojokerto, Indonesia

Apr 2014 – Sep 2014

Web Programmer

PT Liek Motor Toyota

Surabaya, East Java, Indonesia

Nov 2012 – Mar 2014
  • Developed OneMind System, a web-based management system for the Toyota dealership (Nov 2012 – Nov 2014).

Skills

Top Skills

Senior Software Engineer

Magento, Shopify, Laravel, Symfony, PHP

Technologies

PHP Magento Shopify Laravel Symfony Drupal WordPress Next.js React Node.js MySQL Doctrine ORM Google Cloud Magento Cloud AWS Google Analytics

Languages

Indonesian English

Education

Bachelor's degree, Computer Science

STIKI Malang

2020 – 2024

Certifications

Honors & Awards

Best In Kensium Division 2018 Award

ICUBE by SIRCLO

2018

Contact